he ying SPORTS

In the development and manufacturing of premium footwear and sports goods, partnering with some of the world’s most respected brands. With a diversified and well-established production network, we offer flexible, high-quality solutions that support everything from concept development to large-scale manufacturing — helping brands bring their ideas to market quickly, without compromising on craftsmanship.

National High-Tech Enterprise Certification

This certification is a prestigious marker of a company’s innovation capacity and long-term growth potential. It reflects strong government endorsement, often leading to preferential tax policies, funding support, and greater credibility in the market. For international partners, working with a certified National High-Tech Enterprise ensures collaboration with a trusted, forward-thinking, and government-recognized technology leader in China.

The “National High-Tech Enterprise” designation is an official recognition granted by the Chinese government to companies that demonstrate strong capabilities in technological innovation, research and development, and the commercialization of advanced technologies. To qualify, companies must operate within key high-tech fields supported by the state, hold core independent intellectual property rights, and be registered in mainland China for over one year.

SEDEX Certification

SEDEX (Supplier Ethical Data Exchange) is one of the world’s leading platforms for managing ethical supply chain practices. It helps companies improve transparency, ensure responsible sourcing, and meet international standards for labor rights, health and safety, the environment, and business ethics.

Key Highlights:

  • Global Recognition: Trusted by over 60,000 businesses across 180+ countries, including major international brands and retailers.
  • Ethical Compliance: Demonstrates a company’s commitment to ethical labor practices, safe working conditions, and environmental responsibility.
  • SMETA Audit Ready: Enables suppliers to undergo SMETA (Sedex Members Ethical Trade Audit), one of the most widely used ethical audit formats globally.
  • Transparent Collaboration: Facilitates data sharing and risk monitoring across the supply chain to build responsible partnerships.

Participation in SEDEX signals a company’s alignment with global best practices in sustainability and social responsibility, making it a valuable credential for international cooperation.

“Chuying” Enterprise

A Chuying Enterprise is an officially recognized high-potential tech startup by the Tianjin Municipal Government. This designation highlights companies with strong innovation capacity, early market traction, and growth potential.

  • Government endorsement as a high-potential technology startup
  • Priority access to funding, talent, and R&D support programs
  • Boosted credibility for investors, partners, and clients
  • Early-stage recognition with long-term policy benefits as the business grows

Being selected as a Chuying Enterprise marks a company as one of the rising stars in China’s innovation ecosystem.

Tianjin’s High-Quality SME Program

Tianjin’s High-Quality SME Program is a government-endorsed recognition system designed to support and elevate innovative, specialized, and high-growth small and medium-sized enterprises (SMEs). This tiered system identifies and nurtures companies with strong R&D capabilities, niche market focus, and long-term development potential.

Program Highlights:

  • Innovation-Oriented SMEs: Foundation-level recognition for startups with high innovation capacity and growth potential.
  • “Seed” Specialized SMEs: Early-stage companies with strong specialization and future potential in key industries.
  • Specialized, Refined, Differentiated, and Innovative (SRDI) SMEs: Core group of high-quality SMEs, known for their professionalism, uniqueness, and efficiency.
  • SRDI “Young Giant” Enterprises: National-level recognition for SMEs mastering key technologies and leading in critical industrial chains.

Proof of excellence in niche market leadership and sustainable development
Endorsed by the Ministry of Industry and Information Technology (MIIT)
Access to exclusive support in funding, innovation, talent, and policy
Enhanced trust and visibility with investors, partners, and clients

The “Brand Power Project” (品牌强国工程)

is a national strategic initiative launched by China Media Group (CMG) in collaboration with central government departments. It aims to elevate the global presence of Chinese brands by leveraging CMG’s extensive media resources.

Key Highlights:

  • National Endorsement: Recognized as a state-level branding initiative, it underscores a company’s alignment with China’s strategic economic objectives.
  • Media Amplification: Participating brands benefit from comprehensive exposure across CMG’s platforms, including prime-time slots on CCTV and digital channels, enhancing both domestic and international visibility.
  • Strategic Partnerships: The project fosters collaborations among leading enterprises, government bodies, and media outlets, promoting cohesive brand narratives and shared growth.1118.cctv.com+3bj.chinadaily.com.cn+3ggxy.cuc.edu.cn+3
  • Global Outreach: By showcasing exemplary Chinese brands, the initiative strengthens China’s cultural and economic influence on the world stage.

Participation in the Brand Power Project signifies a company’s commitment to excellence and its role in advancing China’s brand development strategy.

Featured on CCTV – Proven Product Excellence

Our product was showcased in advertisements on China Central Television (CCTV), the most authoritative national media platform. This exposure not only reflects strong product performance but also highlights our brand’s credibility and wide recognition across the domestic market.

Selected Member of the “Brand Power Project”

We are a Selected Member of the Brand Power Project, a national-level initiative led by authoritative Chinese media to promote outstanding domestic enterprises. This recognition affirms our brand’s strong reputation, product excellence, and contribution to high-quality national development.

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