OUR business
ADVANTAGE
Favorable Market Timing
Consumption upgrade, emergence of new
technologies and materials, and industry
transformation.
Solid Industry Experience & Stable Operations
Proven track record and reliable
operational foundation.
Clear Market Positioning & Strong Determination
Clear strategic focus
with unwavering commitment.
Versatile and Experienced Founding Team
A uniquely qualified team with
complementary backgrounds.
Secured numerous ODM orders from top-tier
domestic and international brands upon market entry.
First-Mover Advantage
Defining the indoor sports footwear category.
Strong Financial Backing
Supported by reputable investors including
Tsinghua University
Qidi Ventures.
Our Team
The whole is much more than the sum of it’s part. Meet our team!
R&D Center
Tianjin Lemon Technology Co., Ltd.
Manufacturing
Shandong Dezhou Dongzhixiao Sports Apparel Co., Ltd.
Marketing
Guangzhou Heying Sports Goods Co., Ltd.
US Office
Bestanda Co., Ltd.
Our sales channels are available across major ONLINE SHOPPING platforms.
Expanding
Worldwide Offline Network:
Creating a New Ecosystem for Dance Footwear Experience and Training
We have creating vast opportunities for the dance footwear market. Through strategic partnerships with dance arts training centers, shopping malls, school campuses, children’s palaces, kindergartens, primary schools, colleges, universities, and fitness clubs, our offline experience store network is rapidly expanding, allowing consumers to personally experience the exceptional quality and comfort of our professional dance footwear.
Dance training market is flourishing, with over 100,000 registered children’s dance training institutions, and the popularity of dance education in kindergartens and primary schools continues to rise. This trend provides enormous market potential for our dance footwear products, and our offline experience store strategy seizes this opportunity by allowing dancers and parents to try on and feel our products before purchase through physical stores, thereby building brand trust and enhancing user satisfaction.
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